Case Study

How a Chrome AI Tool Got 10,000+ Targeted Views on Reddit by Solving a Simple Problem

Launching a SaaS tool is tough. Especially when you’re not VC-funded and need your first 100 users without blowing your ad budget.

This case study shows how we helped a Chrome AI tool (built for summarizing articles and webpages) gain real traction on Reddit – 10,000+ views, 400+ comments, and a sharp spike in installs – all without spending on ads or getting banned.

The Goal

Get Real Users Without Feeling Like a Promo

This tool solves a universal pain point: "I don't have time to read full articles. I just want the key points fast."

But Reddit doesn't care about your product-unless it's genuinely useful and presented natively.

So the goal was clear:

  • Drive awareness
  • Get people to use the extension
  • Do it without sounding like a startup pitch

No cold links. No self-promotion. No fake engagement. Just smart, strategic posting using aged accounts and a helpful tone.

The Setup

We avoided tech megasubs like r/technology or r/ProductHunt and focused on:

  • r/SideProject - users love testing new tools
  • r/ChromeExtensions - low competition, high intent
  • r/techsupport, r/FIRE, r/college - where summarization actually solves a pain point
  • r/TrueAskReddit - great for “what tools do you use?” style posts
  • r/Notion, r/StudyTips - student and productivity angles

We used 2 high-karma Reddit accounts with:

  • 3-6 years of history
  • Activity in productivity, tech, and SaaS threads
  • Comments made before posting, to warm them up in each subreddit

Post types:

  • "Looking for tools" style:
    "Anyone using an AI Chrome extension to summarize stuff you read online?"
  • Personal win story:
    "Been using this little tool to TL;DR long blogs when I'm tired. It's been saving me hours."
  • Tip thread:
    "If you’re in research mode all day, here are 3 tools that save me serious time."

The actual product was soft-mentioned in the comments or later in the thread-never the main focus.ted.

An example of our Reddit post for this project
The Boost

Upvotes to Get on Top – Not Look Suspicious

We used GETUpvotes.com to get the posts seen without getting them removed.

Here's how we did it:
– Manual upvotes from accounts with karma in relevant subs
– 75-200 upvotes per post
– Drip-fed over 4-6 hours, after getting 2-3 natural upvotes
– Timed to match the sub's most active window

Best Post Times (UTC):

Pro Tip: Don't post back-to-back in the same sub. Let accounts rest.

The Results: 10,000+ Views, 400+ Comments, 1,100 Extension Installs

Here’s what happened over 3 weeks.

One post in r/SideProject sparked a discussion that continued for 3 days. Another in r/StudyTips got shared to Discord groups organically.

MetricResult
Posts made7 (across 5 subreddits)
Avg. upvotes per post130-220
Total estimated views10,000+
Comments (real users)400+
Chrome extension installs1,100+
New Reddit followers150+
Tool mentions by other users9 (organic!)
Bans or mod removals0
Conclusion

TL;DR: People Don't Want a Tool. They Want Time Back

This campaign worked because it focused on helping, not pitching.

  • Posted in problem-first communities
  • Used aged accounts with real karma
  • No hard links. No pushy language.
  • Boosted with manual, timed upvotes to hit visibility without risk.
  • Talked like a user, not a founder.

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